We make our goal to keep things simple. With lots of experience, we now trust it's the single most important goal of the software design and development.
Get things done? More than that. Your users must love it. Modern software needs to be fresh, and alive. Let's have some fun, and make things little different.
We are aware, nothing can be known upfront. Whatever we do, must be backed up by brainstormings, and deep understanding of your needs, and ideas.
When designing web or mobile apps, we trust our intuition, but we give your users the deciding voice.
Starting with early prototypes, we test the software with real humans. We learn what they like and dislike, where do they click, and where do they not.
We present your users with interactive layouts, and ask them to perform various tasks to verify the actual usability.
The idea of this “reality check” sounds somewhat obvious, but practice shows the early testing is often marginalized to speed up the development. We’ve learned this mistake the hard way. But you don’t have to.
Your users love it, because it’s easy to use.
The test-driven approach gives you powerful information at the early stage of your project. When things can be still changed on the spot, without expensive re-engineering.