197% Mobile
Conversions
Increase
La Millou Online Store
Challenge
La Millou is a very successful mother & child fashion company. It's been growing dynamically since the very beginning. Visla was given a task to optimize the online store which represented the majority of the company's revenue.
We identified bottlenecks - the main issue was a low mobile conversion rate. Regardless of the fact 60% of the users were mobile, the existing website was not fully optimised to complete sales easily with your smartphone. Within 1 year we reached an increase of 197% in mobile app sales conversions. This is almost 3 times more sales being completed via smartphones.
Our Roles
Results
The increase of Mobile Conversions
Increase of Mobile Traffic
More Sessions
Total Traffic Increase
* Comparison of period 12.2016 – 01. 2017 to 12.2017 – 01.2018.
mobile results
Traffic
Conversions
* Comparison of period 12.2016 – 01. 2017 to 12.2017 – 01.2018.
Process
User Research
Surveys & Interviews
UX Improvement
The rebuilding of categories - card sorting & tree maptest
Checkout Process Improvement
Quicker and intuitive process
Layout Improvement
Adjustment to mobile and tablet devices
Strategic Improvements
Mobile Friendly
Implementation of a fully responsive design was the biggest leap forward. We adapted the LaMillou online-store to be compatible with a wide range of devices, small and big screens.
Simple Checkout Means More Sales
We optimised the checkout process by removing certain stumbling blocks which caused delays or in some cases resulted in complete abandonment of the cart (especially in the case of mobile users).
Find Products Easier
During UX tests, we identified that many users had problems with finding the product within the complex tree of categories. With the card sorting tests we proposed a new, simplified category structure which resulted in 20% faster search times and greater "findability".
Clear Call To Actions
Whenever possible we made it clear to the user what the next suggested step in the process is. This increased the click-through rates significantly.
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